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Creating a corporate identity of the company

Creating a corporate identity of the company

Corporate identity is a set of unique symbols that reflect the company's values, strengths and difference from other companies. With the help of corporate style, the following tasks are solved: create a stable image of the company. A single corporate identity within the organization forms a positive attitude towards it and increases the credibility of potential customers; evoke appropriate associations. The task of brand names is to create the desired image for the client associated with the company; make the company stand out from the competition. Distinctive symbols are unique, highlighting the values ​​and strengths of the organization. They make it recognizable among other companies When creating a corporate identity, the following elements are mainly developed: trademark (logo); corporate block; unique set of fonts; unique color combination. A trademark or logo means combined graphic or text images that create a unique company symbolism. The legislation provides for criminal penalties for its illegal use. The corporate block is a complex of inseparable constants of the enterprise. They are always used together: legal details, organization name, logo, slogan, and so on. You can use different combinations of them. A unique set of fonts further emphasizes the individual style of the company. The font can be "female", "male" or "childish". It can also symbolize strength and reliability or tenderness and grace. It is very important to find exactly the option that will emphasize the uniqueness of the company. Original color combination. Usually 2-3 colors are used: firstly, it is stylish, and secondly, in the future it allows you to save money on branding, making business souvenirs, etc. Some shades are immediately associated with a certain type of activity. For example, blue is associated with the sea and water, while green is associated with ecology and nature. The creation of corporate identity elements play an important role in the formation of a company's brand book. They are mainly displayed on: business cards; postal envelopes; business folders; letterhead; packaging; advertising products; souvenir products. Creating a corporate identity is the key to the success of a company Branded elements are displayed in everything that affects the image. Therefore, creating a unique corporate identity is very important for brand promotion. For any serious company that cares about the promotion and development of its brand, it is very important to have a passport of its brand standards - a brand book. Its presence allows you to build more efficient work with printing, advertising agencies, etc. The Triada-M printing house is a full-cycle company, so you can order the creation of a corporate identity, the development and production of almost any printing product from us. You can order the development of corporate identity on the website, by phone or in our office on the street. Hrushevsky, 39, Khmelnitsky. Delivery is carried out throughout Ukraine.


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