The menu for the bar

Description

Full color printing (4+4).

The menu is a necessary attribute of any cafe and restaurant.

A colorful and stylish menu is one of the most important components of the success of any restaurant business.

Depending on the establishment, menu printing is divided into:

• for restaurants and cafes;
• for hotels or clubs;
• bar.

The menu should be easy to use, the information should be laid out correctly, compactly and clearly.

Therefore, the appearance of the menu and the quality of execution must be approached especially carefully.

When developing a drink menu, you need to consider:

• the format of the institution and its concept;
• target audience;
• current trends;
• level of trade margin;
• optimal cost of each item.

All these factors influence what drinks will be included in the bar list of your establishment.

Each establishment determines the size of the menu for the bar, based on individual parameters.

To create a bar menu, you need to know the classic set of drinks, then adapt it to your concept and format of the institution.

Usually the bar menu consists of the following categories:

• aperitifs;
• champagne and sparkling wines;
• white, rosé and red wines;
• beer;
• whiskey, brandy, rum, tequila, vodka, gin;
• liqueurs;
• cocktails;
• soft drinks.

When creating a menu design, it is important to harmoniously combine the main elements of corporate identity (logo, corporate colors, fonts, etc.) in one layout.

When developing the menu design, we, first of all, take into account the interior features, the thematic focus of the institution and its price level.

Menu cards for restaurants, bars, clubs, including drinks, are usually in the form of double-sided or multi-page A4 or A3 cards.

The menu for bars can be printed both in offset and digital way.

Offset creation is needed for huge print runs.

Urgent printing of menus and printing in small runs (from 5 copies) is possible using digital printing technology.

The finished menu should combine practicality and decorativeness, comply with the following principles:

• aesthetics: photos and prints must be in harmony, be of high quality;
• informative: information about new products, seasonal drinks, promotional offers;
• мotivation: the design of the card should encourage the purchase of the product.

A high-quality menu not only contributes to an increase in the order by visitors, but also to the advertising of the catering establishment in the circle of contacts of regular customers.

Many years of experience with similar projects, professionalism of designers, quality paper, printing - all this contributes to you getting excellent menus that will be appreciated your visitors and guests.

Specification