In the era of digital commerce, one area where physical products hold their ground is POS materials (Point of Sale materials). Wobblers, shelf talkers, price tags, show boxes, carton boxes and more are all tools to attract the attention of customers and stimulate sales at the point of purchase.
Wobblers and legs for wobblers
Wobblers are small advertising signs that are usually attached to shelves or other surfaces at the point of sale. They are mobile, with their fluctuations, they attract the attention of buyers like a magnet. Wobbler legs are an important component of these advertising signs, allowing them to move freely. Wobblers are often used to promote new products, discounts or special offers. They can be of different sizes and shapes. The size of the legs for the wobbler is selected depending on the weight of the wobbler itself. Usually, the legs are made of transparent PVC.
Shelf talkers
Shelf talkers are another type of POS materials that are attached to the shelves of the store, repeating their dimensions. They stand out from the crowd and help customers quickly find what they need, and brands sell their product faster. Shelf talkers contain information about the product, advertising slogans, which makes them an important tool for promoting goods. Shelf talkers are printed on thick paper, cardboard or plastic. For greater wear resistance, they are laminated with a glossy laminate.
price tags
Price tags are perhaps the most common POS materials. They not only inform customers about the cost of goods, but thanks to the original design, they can serve as an advertising tool, especially when it comes to discounts and promotions.
Showboxes
Cardboard show boxes are an effective way to present goods at retail points of sale. They allow not only to highlight the product on the shelf, but also to present it in the most attractive way. Showboxes are often used to promote new products, especially in cosmetics and fragrances.
Cardboard packaging is an essential element of any retail product. It serves not only to protect the product, but also its calling card. Bright, creative packaging can be the deciding factor when choosing between two similar products. In addition, the packaging contains useful information about the product, instructions for its use and other data that are important to customers.
POS materials: the importance is in the details
POS materials play a key role in retail. They help to attract the attention of consumers, provide them with the necessary information about products and stimulate sales. Wobblers, shelf talkers, price tags, showboxes, cardboard packaging - all these elements together create a unique image of the store and the goods it sells. It is important to remember that the success of POS materials largely depends on their quality.
Perfect printing, quality materials, thoughtful design are all important aspects of creating effective POS materials. That is why choosing a reliable partner in the field of printing is the key to the successful promotion of your products.
