In a society of excess production and consumption of material goods, it is very difficult to create a new idea. Almost everything has already happened. How do you find your customer? Save it later? The brand loyalty formula is constantly invented by the owners of trade marks, manufacturers of all ranks. Designers, technologists, marketers are in constant search. Clothing manufacturers are in a particularly difficult situation. So many fabrics, fashion trends, technologies are used in the production of annual collections! The customer is completely lost in all this diversity. That is why it is so important to grab his attention by belonging to a particular brand of clothing.
What makes up the brand image?
First of all, a legend. A wonderful story about how the creators realized the need for its existence, who inspired them to work. For conservative customers, the age of the brand often matters, and young people are very often happy to take the side of startups and grow up with them. To gain the market, brand designers pay a lot of attention not only to the development of clothing collections, but also to a holistic perception of the brand's image, from tags to packaging for clothes or accessories and presentation at sales points, accompanying collections with beautifully designed catalogs and advertising.
You can order original tags for the brand in the printing house. There is a great choice here: from the simplest cardboard tags to laminated ones with selective varnish, tags with an embossed logo to VIP-class tags on art paper. Tag manufacturers will always provide valuable information and advice on which materials are best to use for the production and achievement of the desired goal.
You can also order packaging for the goods here. The printing house can offer packing boxes for clothes, packaging for sets of clothes, various shells, branded ribbons, wrapping paper. To create an image of a solid brand, it is recommended to provide branded packages with clothes. You can order bags with a logo from polyethylene, or from more environmentally friendly materials. Paper bags with rope handles are more expensive, but they also look more representative. Cardboard bags with ribbon handles are even more interesting, but usually their production will be even more expensive. Recently, the market has been conquered by kraft bags with a logo in white or brown color. Of course, they are less durable, but they also perform the function of branded packaging well. The choice of a package option is determined by the cost of the product itself. The more expensive it is, the more a designer package a manufacturer can afford to order.
Note that the cost of printing products will depend, first of all, on the circulation. That is why new brands have such a hard time to grow up.
