The importance of the appearance of products to attract potential buyers can not be overestimated. It plays a crucial role in the successful sales of your product, which is why a competent approach to the manufacture of packaging is so necessary.
The principles of ordering boxes for sweets, for watches, boxes for perfumes, boxes for packing goods for various purposes, gift boxes and gift bags are similar. First of all, you need to decide on the sales channels for your product (retail chains, bazaar, online store, etc.), as they affect the order of packaging.
Therefore, for the effective sale of goods, it is necessary to take into account:
- the convenience of demonstrating the product to the buyer (the presence of a euro loop, the stability of the box on the shelf, combining several units into a group package, etc.);
- package integrity;
- protecting content from theft;
- the presence of a barcode.
Packaging design requirements
When visiting a printing house, it is advisable to have a product with you so that the designer can take into account the nuances of packaging development when designing the packaging.
To order a cardboard box, you need to know:
the weight of the contents of the goods inside;
overall dimensions of the goods;
features of the location of the goods inside.
This will determine the requirements for the thickness of the cardboard for the production of packaging, its rigidity, the brand of cardboard. In some cases, you will have to make additional inserts from cardboard so that the product does not hang out inside the box.
In some cases, you will have to make additional inserts from cardboard so that the product does not hang out inside the box (boxes for cosmetics, gift boxes for candles, boxes for bottles).
When determining the dimensions of individual packaging, you need to know the requirements for the transportation of goods, group shipping containers (corrugated boxes).
Features of packaging design development If the manufacturer of the goods has a logo, you must provide it in vector form. If not, you can order the development of a logo directly in our printing house. It is important to decide on the printing scheme and the protective coating of the box. And savings are not always acceptable here. So printing according to the CMYK + Pantone scheme will help to better maintain the corporate identity and protect the packaging from counterfeiting. And the use of UV varnishing or lamination significantly improves the appearance of the product.
Special effects in printing, such as foil stamping, embossing, spot UV varnish, add style and charm to the packaging. Features of packaging manufacturing Boxes for jewelry, bijouterie, VIP-segment goods should emphasize the uniqueness of the product. Therefore, in their manufacture, designer cardboard, plastic, or a combination of various materials is often used.
The Triada-M full-cycle printing house uses technologies that allow organizing the production of high-class VIP packaging. It is very convenient to use self-assembly boxes. They are easy to store unfolded and collect as needed.
Polygraphy "Triada-M" offers the production of cardboard boxes with automatic gluing of the sides (1, 2, 3 points), as well as gluing of oblique folds (such as a box for french fries). This saves packers time, making their work much easier. Sometimes, it is not necessary to fully pack the product in a box. it is enough to order a simple cardboard shell or a sleeve (for example, a package for yoghurts), or vice versa, a creative complex design (a package for children's tights, a package for men's underpants).
Thus, using all the advantages of our technologies, ordering packaging from the Triada-M printing house is a smart investment in packaging production.
