Packages with logo of company are a powerful advertising tool for a brand. Therefore, its use in the practice of retail sales in the modern world has become simply necessary.
In order to competently manage the advertising budget and place an order for the production of packages profitably, you need to decide on the following parameters:
- dimensions, weight and price of the goods to be packed;
-volumes of sales of each category of goods for a month or a year;
- wishes for design and budget, which can be allocated to the final stage of the sale of goods.
Thus, if the sizes of the goods in the outlet differ significantly, it will be correct to order several standard sizes of packages. Otherwise, it would be ridiculous and wasteful to put in a bag designed to pack a suit, socks or a tie.
Packages in one outlet may differ not only in size, but also in the material from which they are made. Often they combine paper bags for large and medium-sized goods with plastic bags for small ones. Or, conversely, the production of extra-large kraft paper bags will turn out to be too expensive to manufacture, so it is more expedient to order plastic bags with a logo.
If the volume of sales of each standard size of goods is significant, then there will be no problems with pricing. After all, as you know, wholesale packages from the manufacturer are much cheaper. And if we split orders into smaller ones, we can get a rise in production costs.
Paper bags are produced not only from paper, but also often from cardboard, especially when it comes to gift bags. The finishing of such packages is varied. Gift bags are usually laminated with a matte or glossy laminate to improve performance. A cord is used for handles, and ribbons in more expensive versions. Cord holes can be reinforced with gold or silver eyelets. In some designs, you can make a die cut handle directly in the plane of the package itself. For additional finishing, foil stamping, selective UV varnish and other interesting additional effects are used. For packaging jewelry, bijouterie and cosmetics, bags can be made from designer papers - textured matte or shiny mother-of-pearl.
Craft packaging bags have deservedly become widespread in modern stores. They are environmentally friendly and relatively cheap to manufacture, because their finishing is minimal. Kraft bags with a logo from the manufacturer can be ordered in any edition. For branding the smallest editions, stickers are used, for larger editions, screen or offset printing methods are used.
T-shirt type plastic bags are commonly used for bulk sales. They are available in various thicknesses and densities, look budget-friendly, but also inexpensive, as they are effective for orders of tens of thousands of copies. They are commonly used in supermarkets to pack food.
Banana plastic bags are denser, less transparent, will last longer, while maintaining their advertising function. They are commonly used for packaging clothing, shoes and other goods.
